The Finger Lakes Wine Center was a gateway to the regional winery tourism and a hosting venue for regional events. The wine tasting bar and exhibit space transformed into a large open event space by simply pulling up a few floor pins and gliding the rolling displays. The central armature that contained backlit LED panels with exhibit content would swing out from the retail space to keep it open during exhibit/tasting hours and swing back into a make-shift wall when closed during event hosting hours. Assorted travel info and guided tours made the Wine Center a great introductory step into the Finger Lakes wine region.