Before Ithaca earned the attention of Chipotle there was a hole-in-the-wall up in college town where you could get a hearty knock-off. There were two locations, one on the hill and the other downtown.
Truth be told, the owner wanted an ordering sequence that even a drunk person could understand. We pretty much nailed it by putting the instructions on the floor so those heavy headed college drinkers could get something to fill their tummies in the early AM hours. The client clearly knew his audience.